3 Important Things For Facebook To Get Success

Facebook is very very large and successful company... But there are lots of other websites that providing good services. So in these conditions there are 3 things that facebook need to be improve.
So Mark and company, here’s some free advice. Execute on three things to make shareholders happy: video, mobile, and analytic.

1. Video

Facebook doesn’t guess if you’re a man or a woman. It knows. Facebook doesn’t guess your age. It knows. Facebook doesn’t guess your interests and psychographics. It knows. It has the ability to target and scale. But where’s the video? Facebook’s announcement that it will let advertisers bid on ads is interesting, but more banners is not what Facebook needs. One of the three keys to Facebook’s stock performance resides in video, and not merely the fifteen-second versions from Madison Ave.

2. Mobile

The second key is location-based mobile. Imagine yourself shopping for a car. You have your smartphone with you, and stop by a car dealership to look. Without “checking into” the dealership or liking it, Facebook still knows you are at that specific dealership and could record the first step toward a purchase: You spent forty five minutes within 100 yards of a dealership. A week later, you and your smartphone are within 100 yards of two more car dealerships, where you also spend some time. 
Through very simple behavioral analysis Facebook determines the obvious. You’re shopping for a car. Brands like BMW, Audi, and Mercedes are interested in this type of real-time, in-market data. In fact, this data is so valuable that Facebook could create an entirely new advertising exchange and advertisers could bid based on your intent.
In online advertising, we call this “pre-funnel” or “pre-search.” This is intent, and intent is the golden nugget that makes Google so valuable with advertisers. 

3. Analytics

Many advertisers like Facebook, but it’s time for deeper analytics. Facebook has been reticent to invite traditional online tracking onto the company’s advertising platform. 
Every other RTB and DSP is held to accountable standards, but the fact remains that current standards need to replace the lie of last click attribution tracking. GM measured everything with last click attribution. But because social and display are often upper-funnel activities — driving awareness more than conversions — GM had no clue what it was doing when it yanked $10 million in advertising from Facebook. 
To be fair, Facebook had no idea how it was performing for GM either. It’s in Facebook’s best interest to go beyond current standards and adopt view-though pixels, viewable impression standards, attribution modeling and other measurement advancements. Without them, Facebook will continue to get screwed out of performance credit, and we’ll see more and more stories like GM’s.